You may be having a very innovative product that is likely to win the hearts of many consumers, but without advertising your chances of succeeding are very minimal. Many people will advise you to launch a website to market your product, but they never tell you how to promote the website. Launching a website does not guarantee you that customers will flock to it or they will even make a purchase when they visit. Website promotion can be a hard task for you if you do not know what it takes. The following are smart ways to promote your website and make a killing.
Search Engine Optimization
These phrases are very common, but very few people actually know what they mean. You should make your website relevant on the search engine by using keywords that people mostly search. Take for instance when you sell baby cots which are below $100, most people will refine their searches to something like ‘cheap baby cots’ or ‘baby cots below $100’. If you have content that has either of these two keywords, then it is probable that someone searching the internet will land on your website. SEO can be time-consuming, but it is very important because it will give you visitors with clear intentions.
Link building can be a tiresome process, but it always pays off if you do it in the right way. You can offer free guest posts on other websites related to your business. You can find a few that pay you to write a guest post while others will require you to pay a certain fee. You can also create links through blog commenting. In this case, you offer advice on a certain topic then provide a link to your website where customers can get more details. You can also invite people to write guest posts on your site and provide an author bio section to link back to their sites.
Social media marketing
The internet world is changing how people are marketing their businesses, and social media is a force that one cannot resist. You can create several social media accounts for your business on famous platforms such as Facebook, Twitter, and Instagram. You can even create groups where you discuss various issues with your customers. Focus on placing paid ads on these platforms to reach out to a bigger customer base. You can always focus your ads on a specific region to ensure that you get customers that are likely to convert.
Pay Per Click
You can use PPC marketing to bring traffic to your site or blog from search engines such as Google, Yahoo, and Bing. Most PPC sites require you to pay a fixed charge for every click that your ad receives from the search engines. You stand to benefit only if the visitor converts to a buyer after the click. Google Adwords is the most famous, and you can set a budget depending on your finances. You can operate with a budget of $5 a day or even pay a maximum of 10cents for every click. You choose your preferred keywords, and then the search engine generates ads and places them in specific areas where potential customers can see them.
One of the biggest contributors to a high bounce rate is low-quality content. You may be having awesome ads on social media, but customers find it hard to navigate through your website. You can view and analyze some of the best Weebly themes at www.webfirethemes.com and understand what it takes to have a smooth navigation. Update your content frequently to remain relevant and make sure it adds value to your customers. You can either use text, audio or videos to reach out to your customers depending on the demographics. The content should be relevant to your site and do not allow a guest post that is of low quality. Do not use the business blog as your personal diary to post your vacation stories or general life stories.
Sometimes you find that you always find ads from a site you visited a long time ago and you do not know why. Advertisers place a tracking cookie on your computer, and that is why you always note this trend. Once you leave the site, you start seeing ads that tempt you to move back to that website. It is a very efficient way to reach out to customers who leave your site without converting. Most of the traffic you get through this strategy is from people who know what your website offers. Most of those who come back will most likely convert.
Marketing a website does not have to be difficult if you follow the above tips. You also have to ensure that it supports different platforms such as personal computers and mobile devices. Some of these tips are free while others will cost you some money.